The 14th edition of the nationwide "eCommerce Study Austria" shows unexpected inflation-related changes and a diametrical development in distance commerce: significant increases in the number of buyers meet with significantly declining per capita spending of -9%. For the first time this year, the mobile commerce sector has also recorded a significant decline in sales. Voice commerce (Alexa & Co.) remains a niche programme.

By the end of April 2023, eCommerce spending had declined by -3% year-on-year. Adjusted for inflation, the decline in turnover is -8.6% to 10.1 billion euros. In distance commerce as a whole (mail order, internet retail, mobile commerce), the decline amounts to -5% (adjusted for inflation: -10.6%). Even smartphone shopping, for many years the growth champion of the industry, had to cope with a nominal decline in turnover of -2% this year (real: -7.6%).

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Photocredits: Katharina Schiffl