The study and the results of previous surveys show that it is no longer possible to imagine the retail trade without online trade. Fewer and fewer SMEs in the Austrian retail sector are able to escape the shift of retail to the internet. The consequences of the corona lockdowns contribute to this as much as a change in consumer behaviour, which has become more digital and impatient, among other things.
The aim of this project is a well-founded analysis of current developments and trends in online retailing. The analyses are carried out from the perspective of the companies in the industry.