The Internet has not only changed information and communication behaviour, but it has also had a massive influence on the purchasing behaviour of Austrians. The continuous monitoring of the Austrian Institute for SME Research shows the dynamics of purchasing in distance selling (purchasing in "classic" mail order and Internet retail). The key indicators analysed annually (since 2010) include the number of Austrians shopping in distance selling, distance selling expenses and shopping on the Internet via smartphone. In addition, the comprehensive consumer analyses are rounded off by topics such as purchasing from domestic and foreign distance retailers, motifs for online shopping and return rates. The study results are based on the annual telephone survey of a representative 2,000 Austrians (15 years and older).