Focus:

• Structural analyses and industry dynamics, esp. Retail research
• Online research
• Entrepreneurship research, Family businesses and business successions
• Rating Models and Balance Sheet Ratios

Wolfgang Ziniel joined the Austrian Institute for SME Research at the beginning of 2012. Previously, Wolfgang Ziniel worked as an assistant at the Vienna University of Economics and Business Administration. His dissertation "Third Party Product Reviews and Consumer Behaviour" deals with questions of psychometrics in consumer behavior and was awarded the "Stephan-Koren-Prize" by the WU Vienna.

As an external FH lecturer, he teaches in the areas of research methods in wine marketing, entrepreneurial marketing and SME internationalisation.